I must admit I never really used LinkedIn until recently. I set up a profile a long time ago when I was job-searching, and I do actively update my resume from time to time, but as a social network, it’s very different from Facebook, and Facebook is what I’m used to.
If you’re not actively searching for a job, is LinkedIn useful? Perhaps you’re in a network marketing company and you’re wondering how to use LinkedIn to grow your business, or if it’s even useful for that. I’m here to tell you that it is. Trust me; I know from experience 😉
I actually met and enrolled one of my first associates through LinkedIn. I’ve known her for a few months now and we’ve started to form a friendship, which is really cool to me. First off, I had never really met anyone online. Every time I had tried to connect with someone I didn’t know for business purposes, it had always failed. So I decided to take a different approach this time. That approach is called “not caring if this person gets in your business or not.” It’s called “making a connection with no strings attached.” It’s the type of approach that leads to life-long friendship, which to me is more important than any business relationship.
I’m not trying to be sappy here, but I’ve never had very many girlfriends. Many women (not all) are catty, back-stabbing, envious and manipulative. I can say that because I know it’s true, and I know it’s true because I am one. I met this woman on a social network and not only have we connected through business; we’re becoming friends. It’s pretty awesome. In addition to that, she’s introduced me to other people with whom I have been able to connect. I can see a cycle of long-term friendships forming here, and I’m excited.
Okay, so back to the reason you clicked on this post. You want to know how to grow your network marketing business on LinkedIn. Here are some tips that I’ve gleaned through my own personal experience:
1. Join groups and make connections with the people in those groups. There are thousands of groups on LinkedIn. Join groups that interest you and connect with people through the discussion forums. I’ve joined groups with interests related to health and wellness, weight loss, networking, social media and more.
2. When you reach out to someone for the first time, don’t try to sell them anything! That might sound counterproductive, but it seems like everyone on social networks has something to sell these days. Instead of talking about your product, service, business or whatever it is you’re offering, take an interest in the other person. Ask them questions about themselves. Ask them what they do, what interests them. Make a connection that goes beyond business.
3. If you meet someone in another network marketing company, take a look at their product and/or business. We network marketers really should support each other more, even if we’re not in the same company. I recently heard an MLM expert say that if he can buy a product from another network marketing company, instead of going to the store, he will. He’ll buy soap from Amway, cleaning products from Melaleuca, make-up for his wife from Mary Kay, rather than go to a store to purchase those products. This woman I met on LinkedIn happens to be a Pampered Chef consultant. I use Pampered Chef products, so I decided to buy a few things from her, without expecting anything in return. Later, she enrolled on my business team and has actually been able to generate some Pampered Chef business through people she’s met in our company. She’s creating multiple streams of income, meeting new people, and (as a side bonus) getting healthy and losing weight in the process. All because we made a connection online.
4. Throw your agenda out the window. Make a connection without caring if that person gets in your business or buys your product. It doesn’t matter if they do or not! Something good is bound to come out of the connection either way. Maybe they know someone else who might be interested in what you’re offering, even if it’s not for them. Taking a selfless approach like this is difficult, but necessary in this industry. After all, the secret to getting what you want is helping other people get what they want first. Put others before yourself and you’re sure to be successful.
If you have any questions or want to talk more about how to grow your business through social media, feel free to contact me. I’m happy to share with you what I have learned. I recently discovered a great online lead generation training program for people in network marketing called “My Lead System Pro.” I’ve only been using it for a week now, so it’s hard to give a comprehensive review, but I can say that so far, it’s been amazing. I’ve learned so much just from their training videos alone. (And the system offers a LOT more than that.) If you’re struggling to generate leads online for your MLM business, you might want to check it out. I’ll do a more in-depth MLSP review in a few weeks!