Recording Lesson #1: Many Will Hear, But Few Will Care – How NOT to Promote Your Crowdfunding Campaign

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“There’s a good chance that you’re gonna put out this record, and nobody’s gonna give a shit.”— Jeremy Snyder

In the back of my mind, I know that to be true, but it’s not exactly what you want to hear when you walk into a recording session. Especially when you’re about to drop $3200 on it…

Nevertheless, Jeremy, I do appreciate your brutal honesty. And I realized something today. I don’t give a shit whether anyone else gives a shit.

As you may have heard, last night I sent out a huge e-mail blast to every person in my address book. What I didn’t realize is that #1: most of the contacts in my address book are Facebook email addresses, and #2: when you send a message to a bunch of Facebook e-mails all at once, it sends as a group message. Unfortunately, Facebook hasn’t perfected its messaging system quite yet, because whenever anyone replies to a group message, the reply gets sent to everyone in the group. The only way to stop getting notifications about group message replies is to “leave the conversation.” But the problem with that is, Facebook also sends a notification to all message recipients whenever anyone chooses to leave the conversation.

As soon as I sent the email blast, I started getting e-mail after e-mail saying “‘so-and-so’ has left the conversation and will no longer see your messages.” And I realized quickly that everyone else must have been getting the same messages, because one by one they all started to leave the conversation. I don’t blame them. The notifications were quite annoying. But every time someone left, it triggered another notification. I must have gotten hundreds of e-mails today from the blast I sent out.

What was that blast, exactly, and why did I feel the need to send it to 500 people?

It was a message about the IndieGogo campaign I had launched to fund my first record. If you’re not familiar with IndieGogo, it’s a crowd funding platform that allows a lot of people to get involved in a project by making donations and sharing the campaign with their friends. It’s basically an online fundraiser. The beautiful thing about crowd funding is that if you get a huge amount of people to donate just a little bit of money, you’ll reach your goal. In my case, all I need is 320 people who are willing to give $10 toward this project, and I’ll have all the funds I need to make it happen. And really — what’s $10? A trip to the movies? A date night at a fast food joint? A few trips to Starbucks? It’s not a lot, but surprisingly, there are quite a few people out there who will say they can’t afford to help. And maybe they can’t.

Or, maybe they just don’t give a shit about my record.

That thought bothered me at first, but it doesn’t anymore. I know that many people are still planning to contribute. Many of you already have, just by sharing the campaign with your friends, and I’m incredibly grateful for your support. But in the interest of keeping it real, I need to put this out there.

If you don’t care about me or the piece of art that I’m making, then I don’t want your money.

Seriously. Keep it.

I would rather work my butt off and pay for this experience out of my own pocket. It’s only been one day and I’ve already learned so much, which is valuable enough in and of itself. I wouldn’t trade one second of it.

This record will happen, whether you support it financially or not. When it’s done, there will be lots of people who won’t be interested. They’ll “leave the conversation” much like all those people on Facebook did today.

And that’s okay.

I’m not looking for people who aren’t interested. I’m not looking for people who don’t care. I’m looking for people who genuinely want to be a part of something awesome. I’ve already found a few of you, and that makes me happy.

Later this month, I’ll be launching with a group of artists on an exclusive online digital network. I’m not expecting or hoping that this will yield me a fan base of millions. I’m not even expecting that hundreds will want to buy this record. I’ll probably end up giving it away. But it’s all good, because I’m not doing this to get famous. Being famous is dead last on my list of priorities in life. This isn’t about me at all. This is about something way bigger than me. This project has a purpose that will be fulfilled. I don’t know what that purpose is yet, but we will all find out sooner or later.

In the meantime, if you feel like being a part of it and supporting me, you can learn more on my IndieGogo campaign page. And if not, well … I really don’t give a shit. 😉

Thanks for reading.

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3 Comments

  1. Shafika K Campbell on

    Regardless of what anyone says I am so proud of you for getting this far, mistakes or not
    what is the big deal anyway, people are so impatient. when I saw it I just let it go for a day and deleated it all. why the attitude, why the bad responses, people have become so insensitive to others that they lost touch with even themselves.

    I am proud of you and love you and Tony & I are so glad that when you were singing as a little girl we never gave up and never got tired of your piano practice over and over again
    because I believe practice makes perfect, and even none of us are there is only One perfect and HE knows what u are going thru and loves u and will get you thru this by His Means and His alone. Love Mom

  2. When you do release your album, send copies of it to the program directors at WSGE 91.7 FM in Gastonia, and WNCW 88.7 FM in Spindale. Those are both independent stations who do give a… about local artists.

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